Subscribe for full access to The Hollywood Reporter
Subscribe for full access to The Hollywood Reporter Plus Size Bodystocking
The pointy underpinnings are designed to make your bust look perennially perky — for a good cause.
If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Kim Kardashian is making a point about climate change with Skims’ new nipple-forward bra.
The American Horror Story: Delicate star announced the Push-Up Nipple Bra ($62) last week to shine the headlights on Breast Cancer Awareness Month and Mother Earth — and it’s now available to buy online right now. The underpinnings is available in band sizes 30 to 44 and in cup sizes A to F, and in Skims’ six signature shades: Sand, Clay, Sienna, Bronze, Cocoa and Onyx.
Per the brand, the perky underpinnings are an “authentic augmentation” of the best-selling Ultimate Bra, which offers “perfect fullness” via tapered foam pads “for sexy, natural-looking lift and support.” Like the original silhouette, the Nipple Bra is made of soft microfiber fabric and features smoothing wings and a pinch-free hidden underwire that feels comfortable all day. Skims recommends sizing up if you’re in between numbers. Related Stories Lifestyle The 'Succession' Effect: Traditionalism Is In, Fluidity Is Out On the Italian Men's Runways Lifestyle Peak Chic: Balenciaga's $5,600 Snowboard Leads a Flurry of Luxury Skiwear and Accessories
Naturally, the internet offered a range of reactions. Some commenters on the Skims’ Instagram announcement that the nippled brazier is significant for those who have fought breast cancer and for trans women. “This is life-changing for people who have had mastectomies. It may seem pointless to some but for others it’s a sense of normalcy after tragedy,” wrote one. Said another, “Game changer for those of us that have had mastectomy’s [sic] for breast cancer and our trans siblings.”
Others namechecked Sex and the City‘s Samantha Jones (played by Kim Cattrall, who recently modeled for Skims) and her “nipples are in” moment.
A post shared by SKIMS (@skims)
Kardashian put her newly-honed acting skills to use in the brand’s new campaign. “The Earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking, and I’m not a scientist. But I do believe everyone can use their skill set to do their part,” she says in the 37-second spot. “That’s why I’m introducing a brand new bra with a built-in nipple. So no matter how hot it is, you’ll always look cold. Some days are hard, but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”
The brand will give 10 percent of sales from the Nipple Bra as a one-time to donation to 1% of the Planet, which certifies companies that donate a portion of sales to environmental nonprofits.
Skims most recently launched its first men’s collection and was named the newest Official Underwear Partner of the NBA. See all of the Skims Ultimate Push-Up Nipple Bra colorways below, and shop them at the brand’s website for $62 before they inevitably sell out online here.
Sign up for THR news straight to your inbox every day
Sign up for THR news straight to your inbox every day
Subscribe for full access to The Hollywood Reporter
Open Cup Babydoll Manufacturer Send us a tip using our anonymous form.